Jio’s Journey: One Year of Disruptive Offers and Counting

New Delhi, September 5: Soon after its launch this day last year, Reliance Jio has scripted history during its one year journey. Being one of the most affordable brands across the telecom sector, Reliance Jio has taken the telecom industry by storm by its disruptive offers ever since its inception in September 2016. In a very short span of time, Jio has made a name for itself in every nook and corner of the country and continues to do so with the recent launch of the JioPhone, a 4G feature phone for the masses. Jio’s Journey started on September 1, 2016, when Reliance Industries Chairman Mukesh Ambani announced the commercial roll out of services at the Annual General Meeting.

On September 5, Jio changed the Indian telecom market forever by promising users data rates that would be cheapest in the world. And yes, it has lived up to people’s expectations. Jio indeed offers consumers 4G mobile data at cheapest rates. To lure users in India, Jio offered free data and free calls for almost six months after it kick-started the Welcome Offer on September 5, 2016. As part of the Jio Welcome Offer, users will have access to unlimited LTE data and national voice, video and messaging services along with the full bouquet of Jio applications and content, free of cost up to 31 December 2016. The Company today filed its tariff plans with the Telecom Regulatory Authority of India (TRAI).