An icon in the hardware and car care products, AIPL ABRO has rolled out a tempting offer for all Indian cricket fans who will get the chance of winning daily rewards from AIPL ABRO, if they can guess the right answers to a fun list of brain teasers! The contest will be run throughout the World Cup season with daily brain teasers being published on AIPL ABRO’s Facebook page.
This ICC Cricket World Cup season, in support of the Indian cricket team, AIPL ABRO and their Brand Ambassador – the iconic Kapil Dev together launched the ‘Zorro Se Jeet Pakki’ campaign.
The Zorro Se Jeet Pakki campaign articulates the company’s tremendous rise in the industry as a behemoth whose success created a platform that did not exist in the industry previously. Similarly, the legendary cricketer’s attitude in life and his unflinching will to win the 1983 Cricket World Cup are perfectly encapsulated in the name ‘Zorro Se Jeet Pakki’. The campaign name is a namesake of AIPL ABRO’s range of products that have retained their stature as market leading products.
Kapil Dev’s conviction as the leader of the Indian Cricket Team in 1983 continues to inspire generations of cricketers as he was the only person who believed that the team could win the World Cup. The living legend, it is said, carried a bottle of champagne with him to the tournament even though the odds of winning – as many at the time thought – were bleak. His will to win and passion for the game are fully enshrined in the name of the campaign – Zorro Se Jeet Pakki.
The campaign will cement AIPL ABRO’s position as an expert in its industry, targeting both commercial customers as well as households across the India. Initiated in the thick of the World Cup season, the Zorro Se Jeet Pakki campaign explores the nuances of being a leader. And how people must become the sum of all their training to achieve the top position as the champions of the world.
Mr. Ajit Gupta, Founder of AIPL, explained the thinking behind the Zorro Se Jeet Pakki campaign: “The concept of ‘Zorro Se Jeet Pakki’ is simple – it’s everything that you do in the dark that puts you in the light. Thus, you are the sum of all your training. It’s the only way to get better at your craft. And it’s this common thread that unites us and Mr. Kapil Dev.”
The campaign was launched with teams already in battle to win the World Cup. The campaign is reminiscent of the time when Kapil Dev was the only person who had faith in the Indian Cricket Team. Similarly, in light of India’s recent winnings in international tournaments, the campaign urges the fans to have the same faith in the current Indian national team
