Mumbai, September 4: In a bid to counter Reliance Jio’s disruptive offers, India’s telecom major Bharti Airtel has come up with latest recharge options for its prepaid customers. The new plans range from Rs 5 to Rs 399 and offer a number of freebies that would help the telco retain all its customers. Since the launch of Reliance JioPhone in July, there has been a major disruption in the telecom sector and a price war has been waged between all telcos in the Indian telecom market. In September last year, Jio brought a pricing revolution in the telecom sector by offering free voice call and low-cost data along with other freebies.

Earlier, Bharti Airtel’s net profit declined to Rs 367 crore in the three months ended 30 June from Rs 1,462 crore in the year earlier. With this, Airtel reported its smallest profit in 18 quarters. Meanwhile, Mukesh Ambani-led Reliance Jio has amassed over 12 crore customers in 10 months of its entry in the telecom industry.