New Delhi : Cambridge Analytica, the UK-based firm at the heart of a massive worldwide data breach, pitched a proposal last year to the Congress party, which included "data mining of Facebook posts and tweets" and "influencing voter intention" for the 2019 national election. NDTV has exclusively accessed the proposal that promised a "data-driven campaign" with an estimated cost of around Rs 2.5 crore.
Sources in the Congress say the meeting did take place but the party never signed any deal with the company.
"Just being the recipient of a commercial proposal does not automatically imply a contractual engagement between the party and the vendor," said Praveen Chakravarthy, who heads the Congress’s Data Analytics Department.
Source: NDTV
