Technology giant ASUS India celebrated its five successful years in Bhopal, Madhya Pradesh, by hosting a press meet to mark the occasion. The ASUS exclusive store is located in DB City Mall, MP Nagar, and houses the top-notch products from the house of ASUS
Commenting on the meet, Arnold Su, Business Development Manager (PC & ROG), ASUS India said, “We are thrilled to complete 5 extremely successful years of our Exclusive Store in Bhopal. The achievement validates our prime focus on the tier 2 markets and beyond. The desire for innovation-led consumer tech products has successfully transcended the metropolitan boundaries and the new-age users from the non-metro cities and towns display a strong interest in the high-performing products. At ASUS, we are determined to continue our expansion in the tier 2 segments and beyond, making it easier for the users to discover and experience our products.”
The ASUS Exclusive Store completing 5 years lays a strong impetus to ASUS’ expansion plans of reaching different market tiers by opening 100 stores by December, 2019. In the current Financial Year, ASUS has opened exclusive stores in Vadodara, New Delhi, Pockets of Rajasthan, West Bengal and in the South. To date, ASUS enjoys a pan-India presence through ASUS Exclusive Stores, 6,000 distributors, 3 ROG (Republic of Gaming) stores, in addition to large format stores like Reliance Digital and Croma. Additionally, ASUS also collaborates with top e-commerce brands in India, to facilitate easy access to its products for a digitally savvy audience.
Madhya Pradesh is one of the strategic destinations for ASUS, given the rise huge demand for affluent tech consumer products coming from the tier 2 markets and beyond. ASUS has come closer to its ambitious and youth-oriented audience, by setting up bases in these market segments. The current stores in Madhya Pradesh allow users to experience the innovation-led products of ASUS, including VivoBook, ZenBook, Zenbook-Flip, and Republic of Gamers (ROG) laptops.
ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 16,000 people worldwide and over 5,000 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,511 awards and earned approximately US$13 billion of revenue in 2017.
