New Delhi: With a view to mainstream Indian regional content, BlueSky Inventions has officially launched its Venus Browser. In an industry first, Venus Browser for smartphones delivers users advanced
functionalities like browsing, app store, and services. Venus Browser has also become the first Indian
browser to provide hyper-regional content covering all major Indian states. Thus, allowing all the content
inside the app to become region specific, based on user preference and location. Venus Browser has
found considerable market traction by becoming a preferred pre-loaded browser for several industry�leading mobile device companies.
With a lightweight web platform, Venus Browser tackles the top-three consumer problems in form of low
available memory, the discovery of applications and services and above all, access to hyper-local content
and applications.
Venus Browser with its uncluttered user interface provides seamless access to over 50 content and apps
for existing smartphone users. With 76% of rural India consuming content in regional language and urban
India accounting for 66%, Venus Browser is catering to the trends of growing demand for regional
content. With its plethora of integrated apps, it will address the consumer demand that is arising from 70%
of the total usage of the internet coming from vernacular in form of entertainment content like music,
videos or news.
“We have a large audience base that wants to consume content in their preferred language. As digital
penetration goes even deeper, the biggest growth will come from going even more regional,” said Dinesh
Prasad, Founder & CEO of BlueSky Inventions. “We have created a browser from ground-up keeping in
mind the user behavior of Indians by solving the discovery, memory, data & battery issues, very common
to all smartphone users. We truly believe that Venus Browser will be a game changer and a market
disruptor when it comes to mobile browsers.”
Venus Brower offers the latest local, national and international hard topics, infotainment and trending
video content, including sports apps, business news and much more. Currently available in its Android
avatar, Venus Brower will soon be launched over other operating systems. Venus Browser in its full
version is currently available for download on Google Play.