Biggest fashion extravaganza of Asian continent kicks off from April 27

New Delhi: Asian Designer Week, popularly known as ADW, the biggest fashion extravaganza in the Asian continent is back with a bang again to felicitate the best of fashion through its spring/summer fiesta on 27th-29th April 2018 at Bikaner House, New Delhi, India. The theme for this season is ‘Sustainable Fashion’, which has been kept keeping in mind the organic and eco-friendly trends in the fashion industry. It has been observed recently that young designers have also started a fashion revolution along the same lines.

In sync with the theme, the participating designers will be promoting handloom, khadi, Ikkat, natural fabrics, organic cotton and other local natural fabrics. Young designers will highlight the significance of fair-trade practices, recycling and upcycling, and collaborate with craftsperson’s in design to bring a sense of accountability in their creations.

Various talented designers from India and other neighbouring countries like Afghanistan, Nepal , Bangladesh, Myanmar, Kazak, Srilanka will also be showcasing their collections. NAZILA Couture(Ahghanistan), Amit Talwar (Delhi), Rajdeep Ranawat (India) are some of the names that will be presenting their collection. Also 20 Designers from NIFT, Pearl, JD institute of Fashion, Mod’art International will compete for the title of NextGen Emerging Asian Talent. Winner will be sent to Milano Fashion Week in Sep 2018.

Robby Rawat, Co-Founder & Managing Director, Asian Designer Week quotes that, "Our basic aim through this platform is to provide opportunities globally to our young and emerging designers. There is so much to learn, collaborate and market internationally. The global fashion industry is huge and it’s going to be bigger and bigger every season. And to tap this market we need to communicate with the outside world and understand its trends and expectations."

Mr. Vivek Rawat, Co-founder and Creative Director, ADW adds, "We had been receiving a lot of applications from new designers who really aspire to mark their strong presence in the fashion industry. We have always realized the potential of this untouched section of designers who could bring revolution in the fashion industry and hence we decided to offer more to them. That’s why this time, we have focused more on the young and emerging talent and hence you will see a lot of fresh talent. They may be new but they are very talented and have the ability to blow your creative minds with their latest collections."

About Asian Designer Week
Asian Designer Week is the flagship product of iGenius Entertainment, a sister concern of I-Genius Global Services Pvt. Ltd. and is being organized in association with leading businesses / brands and media houses and supported by a group of fashion gurus and top designers in India. ADW was conceived in October 2015 to provide a dynamic platform for top and aspiring designers across Asia while celebrating the common fabric that unites all Asian countries irrespective of the cultural diversities. It is a unique portal that promotes upcoming talent, encourages cultural mix and also provides numerous learning, networking and business opportunities. Unlike other fashion events where the spotlight is on celebrities and big shot fashion designers, Asian Designer Week is the first of its kind where designers from all over the Asia are in the limelight to show their creative work and talent to global audiences.
ADW will be instrumental in promoting the Indian Fashion Industry globally through its platforms Asian Designer Week – Autumn Winter & Spring Summer and Asian Designer Men Week.