iPhone had been stagnating on its design for quite a while and with the iPhone 8, it’s 4 years in a row that Apple has stuck to a single form factor. Just to put that in perspective, Samsung Galaxy Note 8 has gone from looking like a thick bezzeled phone to its now sleek, curved glass, 18.5:9 aspect-ratio look. It’s been a while and I’m pretty sure Apple felt that too. Which is why a design change was necessary, and soon.
Keeping the importance of the iPhone in shaping modern pop culture and its iconic relevance, redesigns are no doubt a stressful decision, even for a behemoth like Apple. But it had to be done, and it had to be done at the right time. With the iPhone’s 10th anniversary coming up, the launch of a new design seemed propitious.