One of World’s Top Management Guru Charles Handy gets inclined towards community first business model of Jaipu r Rugs

History has witnessed that any business that has kept community service in its core has always succeeded and is the most sustainable business model. In today’s competitive business environment, it has become imperative for any business to have aim of betterment of society to go hand-in-hand with business goals. Charles Handy, who is an internationally acclaimed business thinker is on his visit to India to study business model of Jaipur Rugs which coincides with his business philosophy of sustainable business model.

Mr Handy is one of the most respected business thinkers globally and an expert on Organisation Culture. He received the lifetime achievement award in 2011 and he was rated second on the Thinkers 50 list (a private list of the most influential living management thinkers) in 2001. He was placed second in the first-ever survey of the World’s Management Gurus, which had business icons Bill Gates and Richard Branson appearing on the 9th and 29th positions on the same list.

Mr. Charles Handy while addressing the industry leaders said, “Jaipur Rugs works on unique bottoms up system where the success of organisation depends upon the people who are making the rugs which is unique as most of the organisations work top to bottom concept. I feel that the mantra for successful and sustainable future organisations is growing together.”

Jaipur Rugs works with close to 40,000 artisans in 600 villages in India, providing families with sustainable livelihood at their doorsteps. Integrating current designs with the sustenance of poor communities, Jaipur Rugs brings weaver’s art directly to homes and delivers not just a carpet but the blessings of a family. To study the business model of Jaipur Rugs, Mr. Handy along with Mr. Nand Kishore Chaudhary will visit artisans in different villages of Rajasthan. Mr. Handy along with Mr. Nand Kishore Chaudhary addressed more than 100 industry leaders on building sustainable business model which he thinks is the future of building successful businesses.

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