25th September 2018, New Delhi: With an aim to promoteKorea as a memorable tourist destination, Korea Tourism Organization (KTO) in association with Cox & Kings Ltd organized a trip for Miss India 2018 winner Ms. Anukreethy Vas and 1st Runner-up Ms. Meenakshi Chaudhary. To support this initiative, Gyeonggi Tourism, Seoul Tourism Organization and Jeju Tourism Organization invested along with KTO and Cox & Kings came together to build awareness about South Korea among Indian tourists.
Korea is an emerging destination amongst the travelers, as the country is known for its diverse landscapes, colourful cultures and traditions, in addition to its much popular night life & culture.
Sharing about her experience to this beautiful destination Anukreethy Vas, fbb Colors Femina Miss India World 2018 said “South Korea has indeed been a great destination, with a fascinating mix of tradition, culture, fashion, landscape, rejuvenation and shopping. It’s great to experience the way they have embraced technology, the way they have brought in economic prosperity, adapted with times and made the nation a global brand to reckon with. I strongly believe that Indians must add South Korea to their travel bucket list and experience personally what this beautiful nation offers”
Meenakshi Chaudhary, fbb Colors Femina Miss Grand India 2018, echoed the excitement of Anu Kreethy saying “South Korea has all the potential to surprise you. Be it landscapes, technology, fashion or culinary, it surprises you at every single juncture. Everything seems to be so beautiful about South Korea. Though I personally did not experience it, I am told; South Korea in Autumn & Spring is twice as beautiful and literally feels like paradise on earth. I am telling you, South Korea is a must visit destination for Indians, you must soon experience it”
After visiting Korea Ms. Vas shared her some of the soothing experiences and emphasizes that the place has a lot to offer in terms of beauty and has a huge cosmetic market for women travellers. From Shangri-La Yacht Tour at Jungmun Tourist Complex, located in the South of Jeju to Going deep into the 40 meter sea-bed at Seogwipo Submarine, and seeing the countless fish, rare iridescent coral reefs, and a surreal-looking shipwreck with schools of fish surrounding it, the place has so much for every traveller to offer.
Speaking on the joint marketing initiative and content development program for South Korea, Mr. Karan Anand, Head – Relationships and Supplier Management, Cox & Kings Ltd said “We at Cox & Kings have been thought leaders in the travel space, pioneering several innovative concepts & products for the Indian traveller. One such initiative has been our association with fbb Colors Femina Miss India, to use their talent as influencers attracting tourism traffic to destinations we chose to partner with. This year, we have roped in not one, but two Miss India talents to create content focusing on 18 different reasons Indians must consider to travel to South Korea on a holiday. Anu Kreethy VAS, fbb Colors Femina Miss India World 2018 & Meenakshi Chaudhary, fbb Colors Femina Miss Grand India 2018, travelled across Jeju, Gyeonggi & Seoul creating awe-inspiring content to be later reproduced across marketing platforms. I am not surprised to hear positive reviews from both these talents, after all South Korea indeed is a beautiful holiday product waiting to be explored by the larger section of leisureIndian travellers, and as always Cox & Kings has once again thought out of the box to do something special for Korea Tourism Organisation in the form of #18ReasonsToVisitSouthKorea”
Adding to this Mr. Jong Sool Kwon, Director, Korea Tourism Organization New Delhi, said, “We are really happy with our association with Cox & Kings for this joint marketing initiative. The visit of these young inspirational women will aware people for this great holiday destination. Korea is a one stop destination for travellers as it has a lot to offer, from futuristic cities, advanced technology, buzzing nightlife, legendary food, K-Pop dramas, high-quality cosmetics and heavenly nature abodes. The city is also coming up as a new business destination with major tech companies taking over.”
Korea is an upcoming destination for travelers as well as from the business perspective.