TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers, today celebrated 25 years of its iconic brand TVS Scooty, with introduction of two new colours – Revving Red and Glittering Gold for TVS Scooty Pep+.
TVS Scooty, is an iconic Indian automotive brand. The scooter has been a fun experience for 25 years, a significant milestone which has been made possible by its attractive range of products along with an unwavering focus on quality and target group – the young Indian woman. This consumer connect has made TVS Scooty, synonymous with female mobility in India. The evolution of its consumer has been matched by TVS Scooty, every step of the way. Today, the brand has two solid products under its umbrella – TVS Scooty Pep+, India’s most economical scooter offering with best total cost of ownership, and TVS Zest 110.
Most women drivers on the road today, not limited to two-wheelers, had their first taste of independence astride the TVS Scooty. To ensure this phenomenon of personal mobility spread far and wide, TVS Scooty, initiated “Women on Wheels” – India’s first two-wheeler Rider Training Institute for women. Over the years, this journey of staying relevant has also been backed by multiple innovations from TVS Scooty like the introduction of India’s first mass customisation program “99 colours”, or celebratory special series like the Wimbledon edition. TVS Scooty has also earned its place in the record books with TVS Zest 110 becoming the first 110cc scooter to scale the highest motorable road in the world, Khardung La, (India Book of Records) leading to one of the most loved social media and experiential campaign – Himalayan Highs. Over the last three years, this campaign has further built on the popular brand franchise while creating brand advocates.
The TVS Scooty has always stayed true to its consumer of the New Age Indian women making their every ride Comfortable, Affordable, Safe and Fun.
Commenting on this occasion, Aniruddha Haldar, Vice President (Marketing) – Commuter Motorcycles, Scooters & Corporate Brand, TVS Motor Company, said, " TVS Scooty Pep+, is much more than just India’s No. 1 economical scooter catering to over 4.5 million customers. In its journey of 25 years, it has always evolved to stay relevant to its purpose of being the most viable mobility option for the New Age Indian women, making their commute affordable, comfortable, safe and fun. A TVS Scooty is passed down in the family and seldom resold, this is a measure of love that the brand has enjoyed. We are humbled and grateful to the generations of proud TVS Scooty owners, who built this brand to its iconic status, and made it synonymous with female mobility in India."
TVS Scooty now comes equipped with Synchronized Braking Technology (SBT) across the range. The new edition of TVS Scooty Pep+ sports a special 25th year-anniversary edition logo along with new graphics to mark the milestone.