Over the last few months, local cricket teams from across 12 states and 53 cities took part in an exciting 2nd edition of the Royal Challenge Sports Drink Bold League. This unique platform challenges cricket lovers to play and live bold and gives them a chance to be pitted against the seasoned Royal Challengers Bangalore.
The league that made its successful debut in early 2018 has taken the game to a whole new level in its 2nd edition, making it much bigger, better and bolder. The league was also a one-of-a-kind carnival, where cricket met entertainment with performances by some of the biggest names in the industry like Amit Trivedi, Diljit Dosanjh, Badshah, Sreeram & Geetha Madhuri.
This year, the League hosted thousands of amateur teams to put their skills to test for the top prize – a chance to play against their cricket idols Team RCB. The grand finale, which took place at RCB’s Home ground,M.Chinnaswamy Stadium, Bengaluru on Tuesday afternoon, brought together the League’s National winners Yamuna Super Kings from Haryana to play in an ultimate match against cricket all-stars – Team RCB. The day saw an exciting line-up of RCB players – Tim Southee, Hetmeyer, Colin De Grandhomme, Yuzi Chahal, Washington Sundar & Siraj.
The Royal Challengers Bangalore beat the Yamuna Super Kings from Haryana in an exciting match that saw the result go down to the last ball. The team from Haryana who won the coveted Royal Challenge Sports Drink Bold League, were felicitated by none other than the captain of Royal Challengers Bangalore- Virat Kohli.
Talking about the campaign, Amarpreet Anand, Executive Vice President & Portfolio Head, Marketing, Diageo India, says, “The second season of the Royal Challenge Bold League witnessed an encouraging number of players from over 53 cities and towns come out and play their best to seal a spot in the finals. We’re delighted to have the Yamuna Kings accept the challenge and play their best game in the league and finally against seasoned international cricketers. This inspires us to continue to create exciting platforms and opportunities for millennials to make the bold move.”
Speaking of his association with Royal Challenge Sports Drink, brand ambassador Virat Kohli said, “At its core, the brand stands for playing bold, and that really resonates with me as a sportsman. I am excited to be a part of this league that gives a platform to cricket lovers across India to play truly bold and show us what they’ve got. We had a good game with Yamuna Super Kings as finalists and all credit goes to them to have lived up to the challenge that I had given at the start of the league.”