Daily Archive: September 28, 2018

Sehwag and Afridi End Feud on UC Live Chat, Witnessed by 9 Million Fans.

New Delhi, September 28, 2018: As legendary arch-rivals India and Pakistan battled against each other in the Asia Cup 2018, more than 9 million cricket fans had a ringside view of the cricket matches through the banter and bonhomie of the former cricketers Virender Sehwag and Shahid Afridi. The two cricketers interacted with fans across the world via the live chat sessions hosted by UC Browser and UC News, the leading mobile apps from UCWeb, Alibaba Digital Media and Entertainment Group. Held on September 19 and September 23, the live interactive sessions attracted cricket lovers and beauty divas with over tens of thousands of recorded online engagements and nearly 4 million video views. The online reach of the UC Live Chat touched 17 million impressions.

UC Browser has always excelled in providing specialized curated content and extensive space for all the sports and fashion lovers. For the 2018 Asia Cup cricket tournament, UCWeb joined hands with OPPO to meet the increased demand for specialized cricket content from users. Sehwag and Afridi shared their personal on-ground experiences in various fun activities around the game during the live chat sessions. Adding to the glitz and glamour on the session were Miss UC Cricket divas Pari Sharma, Stuti Sahu, and Megha Prasad as well as vloggers Alisha Singh and Tanya Sharma. The UC cricket divas joined the two cricketers on the web platform in a highly entertaining Q&A session while Vloggers Alisha and Tanya showed their support to the Indian team with their dance videos.

Commenting on the initiative, Damon Xi, General Manager of UCWeb India & Indonesia said “UC is a leading content platform for accessing sports. The Asia Cup gave us an opportunity to see the enthusiasm our users have for cricket games. It is also a good time for us to bring fans closer to their favourite stars. The passion and participation of the fans speak volumes about the success of the initiative, through which UC has also made a contemporary record in terms of live chat activities.”

India vs Pakistan is amongst the most popular and thrilling matches in the entire cricket fraternity with Virender Sehwag and Shahid Afridi being two of the most loved and prolific cricketers to have ever played the game.

Indian Public Library Movement (IPLM) celebrates 5th Anniversary.

New Delhi, 28 September, 2018: On the occasion of fifth anniversary of Indian Public Library Movement (IPLM) hosted by NASSCOM Foundation celebrated the untiring efforts in rejuvenating public libraries and empowering communities with value added knowledge, information and services, at C.D. Deshmukh Auditorium, India International Centre (IIC). The occasion was marked by the presence of Mrs. Meenakshi Lekhi, Member of Parliament, (Lok Sabha). The occasion also witnessed the exchange of MOU between United Nation Development Programme (UNDP) and IPLM for a new partnership unfolding between public libraries and the domain of skill in Maharashtra.

IPLM’s intervention has rejuvenated public libraries as new age knowledge and keeping this in mind IPLM also released a booklet, ‘Stories of Change: Impacting Lives through Public Libraries’ the 20 short stories talks about how public libraries and the librarians have influenced the lives of different people through various IPLM initiatives.

Indian Public Library Movement which started from 5 years ago from 2 states in 9 libraries and 4 partners, is now spread across 20 plus states in 100 plus districts and 200 plus public libraries directly and hundreds of other libraries in the form of participation, communication & continuous engagement on different occasions at different levels.

Chief Guest for the event Ms. Meenakshi Lekhi, Member of Parliament said “I am what I am because of the library. Libraries does not distinguish between people, whether rich or poor, boy or girl it imparts knowledge to everyone. It helps in building personality, making life easier and communities a better place to live in”

The occasion also witnessed launch of short film on Technology Empowering Girls (TEG) an initiative by IPLM that utilises public libraries as a platform to bridge gender based technology gap by digitally empowering adolescent girls and women from marginalized communities in urban, semi-urban and rural India.

Ms. Rashmi Singh, Secretary, NDMC speaking during the occasion said “Not just public libraries but we should also look forward to convert school libraries from just textbook knowledge provider to digital platform and knowledge sharing centers. We value your work of providing soft skill training to adolescent girls and women and making their lives better”

Addressing the dignitaries and the audience Mr.Shrikant Sinha, Chief Executive Officer, NASSCOM Foundation said “Library is storehouse of knowledge and today with our combined efforts they have become a place for knowledge sharing and community building. This would not have been possible without librarians. It is just the beginning and we look forward to continue the good work and move upward”

Dr Shubhangi Sharma, Executive Director IPLM said, “Our efforts are now bearing results, if we take the data from a sample of 60 libraries in last one year, 82 children’s corner were set up or activated. Number of children members increased from 2000 to 12000. Membership doubled from 3 lakhs to 6 lakhs. Number of visitor increased from 23 thousands to 8 lakhs. This is the result of increased number of program and activities over a period of time which libraries organized”.

Suzuki Gixxer announces its partnership as the lead sponsor of FC Pune City in Indian Super League for the second year.

Delhi, September 28, 2018: Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers – Suzuki Motor Corporation, Japan; has renewed its lead sponsorship for FC Pune City – the Rajesh Wadhawan Group and Arjun Kapoor co-owned Indian Super League (ISL) club for the upcoming fifth season.

Speaking about the partnership, Mr. Satoshi Uchida, Managing Director, Suzuki Motorcycle India Pvt. Ltd. said, “This association is a perfect extension of Suzuki Gixxer as it has helped us reach and connect with the right consumer. We are happy to be associated with FC Pune City team for a year now and are looking forward to this season with more enthusiasm and excitement as we continue our partnership for second year. We wish the team all the luck and success for the upcoming season. With the spirit of sportiness, excitement, and youthfulness, we hope that more energy and enthusiasm will result in great victories for all of us.”

On the extended association, FC Pune City CEO Gaurav Modwel said, “Our partnership with Suzuki Motorcycle India Pvt. Ltd. is a testament of what a truly mutually beneficial association is. We welcome them on board for the coming season and will continue to work together and create opportunities and activities that make this partnership a memorable and lasting one.”

With each passing year, the Indian Super League is becoming more challenging and thrilling. Suzuki Motorcycles India has a formidable presence in the premium motorcycles segment, especially with its Gixxer portfolio; and would be leveraging this opportunity to strengthen the strong-connect it enjoys with youth, as well as existing and potential customers through multiple engagement activities during this 5 month long tournament. With the extended partnership of FC Pune City and Suzuki Gixxer for the upcoming season, the team’s jersey will have Suzuki Gixxer logo on the center of the chest.